Our story

We never planned to make sweets.

Andrey has always loved cooking — especially desserts — but turning that into a job? That was never part of the plan.
They say the easiest way to find your calling is to notice what bothers you and try to make it better.
That’s exactly how it started for us.
Every year, our family became more mindful about what we eat. We kept reading labels that were getting longer and longer — and realized how hard it had become to find truly natural food.
That’s when the idea was born: to create something delicious, simple, and honest.
Everyone loves sweets.
We started experimenting with recipes, tasting, adjusting, testing new flavors with our kids and friends.
We wanted to create something sweet that’s as good for you as it is tasty — a treat we’d happily give to our children, the people we love most.
And that’s how Sweet & Honest came to life.
Every jelly bar is handmade from real fruit, with love and care.
Just fruit, berries, a little sugar, and natural set — nothing else.
Simple. Honest. Delicious.
We’ve created a sweetness we’re proud of — one you can truly trust.